FaceGauge Privacy Policy

Last updated: 18 February 2026

This Privacy Policy explains how FaceGauge collects, uses, discloses, stores, and otherwise handles information when you use the FaceGauge mobile application and any related websites, features, and services (together, the "Service").

In this Privacy Policy, "FaceGauge", "we", "us", and "our" refers to the operator of the Service.

If you do not agree with this Privacy Policy, do not use the Service.

1. Scope and key concepts

User Content means images, videos, and related information you submit to the Service.

Derived Data means data generated from User Content or your use of the Service, including measurements, labels, annotations, embeddings, feature vectors, scores, and outputs.

De-identified data means data we take steps intended to remove direct identifiers. No de-identification method is risk-free, and re-identification may be possible in some circumstances, including when combined with other data.

2. Information we collect

2.1 Information you provide

We may collect:

• User Content you submit for analysis (images and videos).
• Profile and onboarding information you enter (for example: goals, preferences, and other details you choose to provide).
• Procedure notes or session context you enter (for example: "recent cosmetic procedure" selections).
• Support requests and communications if you contact us.

2.2 Information collected automatically

We may collect:

• Device and app data (device model, OS version, app version, language, time zone, unique device identifiers where available).
• Usage and event data (screens viewed, feature usage, timestamps, in-app actions, and error states).
• Diagnostics and crash logs (performance data, logs, and error reports).
• Network data (IP address and general location inferred from IP, which may be approximate).

2.3 Sensitive information and biometrics

User Content may contain facial imagery. Depending on your location, this may be treated as biometric information or sensitive information. We handle it as sensitive information where required by law and as described in this Privacy Policy.

3. How we use information

We may use information to:

• Provide the Service, including generating outputs, scores, comparisons, and trend views.
• Process, host, store, and analyse User Content and Derived Data.
• Improve and develop the Service, including model evaluation, quality assurance, testing, and product development.
• Create and use Derived Data, aggregated data, and de-identified data sets.
• Monitor, secure, and maintain the Service, including fraud prevention, abuse prevention, and enforcement of our Terms.
• Provide customer support and respond to enquiries.
• Comply with legal obligations and manage disputes.

4. Cloud processing, third parties, and AI providers

4.1 Cloud processing

The Service involves cloud processing. When you submit User Content, it may be uploaded to and processed on cloud infrastructure to generate outputs.

4.2 Third-party providers

We may use third parties to operate the Service, including:

• Cloud hosting and storage providers
• Analytics and diagnostics providers
• AI providers and related infrastructure providers
• Customer support tooling
• Security and monitoring providers

These providers may process data on our behalf or, in some cases, as independent recipients depending on the service and legal context.

4.3 AI processing

We may use AI systems to generate outputs. Outputs may be generated by third-party AI providers. Your User Content and related data may be transmitted to those providers to generate results.

5. Disclosure of information

We may disclose information:

• To service providers who assist us in operating the Service (including cloud, AI, analytics, and support providers).
• To affiliates, successors, or acquirers in connection with a merger, acquisition, corporate restructure, financing, or sale of assets.
• To professional advisers (lawyers, accountants, auditors, insurers).
• To law enforcement, regulators, or courts where required or permitted by law.
• To third parties via commercial arrangements, including licensing, transfer, or sale, as described in Section 8.

6. Cross-border disclosures

We may store, process, or disclose information outside your country, including to jurisdictions that may not provide the same legal protections as your home country. By using the Service, you consent to cross-border disclosure and processing to the extent permitted by law.

7. Retention and deletion

7.1 Retention

We may retain User Content, Derived Data, and other information indefinitely, including after you stop using the Service, unless applicable law requires deletion or we agree otherwise in writing.

We may retain copies in systems, archives, backups, logs, analytics stores, security records, testing or evaluation stores, and Derived Data sets.

7.2 Deletion controls

If the Service provides deletion or export controls:

• These may remove data from your in-app experience.
• They may not remove all copies from our systems, archives, backups, logs, analytics stores, testing or evaluation stores, or Derived Data sets.
• We may retain records where needed for legal compliance, security, fraud prevention, dispute handling, or legitimate business purposes.

8. Derived data, de-identified data, and commercial use

We may create anonymised, aggregated datasets from User Content for research, product development, and analytics purposes. This may include:

• Statistical summaries (e.g., "average symmetry scores across 10,000 assessments").
• De-identified trend data (e.g., "common procedure types by age group").
• Aggregated visual analysis patterns (e.g., "lighting impact on assessment accuracy").

We do NOT sell, license, or transfer:

• Individual user accounts or profiles.
• Identifiable facial photographs.
• Personal information that can be linked back to you.

Anonymised datasets may be shared with or sold to third parties for research and development purposes. While we take steps to remove identifying information, no de-identification method is completely risk-free.

For EU/CA users: You have the right to opt out of having your data included in anonymised datasets. Contact facegaugehelp@gmail.com to exercise this right.

9. Security

We take reasonable steps intended to protect information, but no system is completely secure. Transmission and storage of data involve inherent risk, and you submit User Content at your discretion and risk.

10. Your choices and controls

Depending on the version of the Service, you may be able to:

• Update certain profile or onboarding information.
• Export certain data.
• Use deletion controls where offered.
• Disable certain features or settings where offered.

Some controls may be limited as described in Section 7.

11. Region-specific notices

11.1 Australia and New Zealand

If we are subject to the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles, or the New Zealand Privacy Act 2020, we will handle personal information in accordance with applicable requirements, including managing complaints and access requests where required.

11.2 European Union and United Kingdom

If GDPR or UK GDPR applies, we may process personal data on one or more legal bases, which may include:

• Consent, including explicit consent where required for sensitive data such as biometric information
• Contract, where processing is necessary to provide the Service
• Legitimate interests, where permitted (for example, security, fraud prevention, and improving the Service)
• Legal obligation, where required

Your rights may include access, correction, deletion, restriction, objection, portability, and withdrawal of consent. Some rights are subject to limitations and exceptions. Withdrawal of consent does not affect processing already carried out.

Cross-border transfers may rely on lawful transfer mechanisms where required.

11.3 United States

If applicable state privacy laws apply (including California), your rights may include access, deletion, correction, and opting out of certain disclosures.

If the Service involves "selling" or "sharing" personal information as defined by applicable law, we will provide the required notices and opt-out mechanisms where required.

12. Children and age requirements

The Service is 18+ only and not directed to children. We do not knowingly permit anyone under 18 to use the Service or submit User Content. If we become aware that a person under 18 has used the Service, we may suspend or terminate access and may delete or retain associated data subject to applicable law and our retention practices.

13. Changes to this Privacy Policy

We may update this Privacy Policy by posting an updated version in the Service. Continued use after changes take effect means you accept the updated Privacy Policy.

14. Contact

Questions, requests, or complaints about privacy can be sent to: facegaugehelp@gmail.com